The content that you produce for your blog, is the cornerstone and the foundation that you create for building your blog into a machine to make money.

It takes a lot of work to keep writing good, relevant and original content for a blog and keeping it coming regularly and as often as possible. The more blogs you have to look after, of course the harder it becomes to keep them all up to date and fresh. But the harder the work that goes into those blogs in the early days of their lives, the better the rewards will be produced once they reach maturity.

So writing content is a necessary and important task that must be undertaken.

You can’t cut corners, here. No cheating by using automated article writing software either! All that produces is wooden, mechanical sounding garbage that no one really wants to read. Using software to create your blog’s content is akin to pointing a loaded gun at it’s head. Either one will surely kill it off in very little time.

Another form of semi-cheating is using the services of ghost writers to fill your blog with content. That’s infinitely better than the last option, but all the same, not everyone has the same writing style. If you use a selection of different ghost writers for a blog, your readers are going to notice the difference in the style of each article and it may turn them off your blog! Very counterproductive and expensive as well!

Better is to use a dedicated ghost writer for your blog if you really can’t manage to do the work yourself. At least your readers will get consistency in the articles. What they won’t get (and in my mind I feel that you’d be cheating them) is your personal thoughts, feelings and emotions that go into a person’s own writing style. Of course, if your blog is only ever written by one person, then the readers will not know any different.

But you will know.

That for me is tantamount to being dishonest, which is something I can’t be. That’s why I will always write my own blog entries with my own style and my own thoughts. That way I have peace of mind in knowing that my readers are getting a piece of me in every article they read.

It’s preferable (from my point of view) to miss some days out of some blogs when there are those times when I simply can’t physically write articles for all of my many blogs, squidoo lenses and websites in one day. At least its all my own work and nobody else’s.

That aside, let’s get back to the main topic of this post, which is to make money by making your content work for you.

That part is the easier to achieve, albeit in the long run. The search engines love content and the more you can produce in the early stages, then the better chance you have of being placed higher for your main keywords. As long as those keywords are consistent with your intended method of monetizing your blog, then you will attract visitors from the search engine results that will be highly targeted and have a great interest in whatever you intend to make money from.

These visitors are your future customers, so by making your content work for you now by boosting your blog up the search engine rankings, you stand a much greater chance of attracting more of these visitors to your blog. Of course, once people visit your blog and find it informative and interesting, they will return often to see what else you’re posting, giving you even greater chances to make money with the extra targeted traffic.

Content is indeed king, for more reasons than ever, now.

Terry Didcott
MAKE MONEY